Thursday, July 2, 2009

Embroidery Vs Screen Printing on Your Company Uniforms?

Author: Diamond Kiang
Logos play a vital role in helping a company achieve its identity. However, the benefit that a company or business can get out of using logos extends far beyond this. Since logos are typically associated with a company it has been registered to, it does make a valuable advertising tool as well. Having a logo enables potential customers identify your company and your services. Therefore, many companies have opted to imprint their logos on uniforms to easily recognize people associated with the company.

Since printing or embroidering of logos on the uniforms of a company's personnels, they evaluate how designs are produced. This is vital because having that logo will serve quite a few purpose: as a promotional item, company recognition and image.

Screen Print

This technique utilizes ink blocking stencils to reproduce your desired design into the chosen garment. Once the ink has been transferred, it is then reflected into the shirt as images that will form the company's logo on the uniform. It goes through several procedures to ensure that the ink is well distributed into the garment.

Although this can be used mostly on garments, screen printing is also possible for other types of materials like clock, decals, watch faces, and some other products most people believe are not associated with screen printing.

Embroidery

Custom embroidered shirts or uniforms are common these days. Indeed, bearing the company logo on your personnel uniforms will not only reflect the kind of image you want people to think of your company but will also serve as effective promotional apparels. Since most companies also implement uniform dress codes to their employees, incorporating embroidered company logo or name into the uniform will make the uniform more appealing.

Embroidering logos into the uniform follows the same technique as you would when printing materials using ink. However, with embroidery you are using stitches to form the image of the logo.

Embroider logos on uniforms achieve quite a few benefits:

*Sets you apart from rival companies
*Establish image of the company, whether casual or corporate
*It is quite affordable as opposed to other means of having your logos in the uniform

Determine Your Budget

If you want to customize the company uniform by including the logo, you must first determine the budget. There are quite a few factors that determine the cost of customizing your uniforms by including the logo. Therefore, you need to recognize those factors and make the proper adjustments especially when you have a limited budget.

If you want to use the screen print method, it can be quite expensive when you use more colors on the logo. On a whole, embroidery is more expensive as compared to screen printing but you can also opt to simplify the logo to use less stitches. By then, you will also reduce the cost of having your uniforms embroidered.

But if you can take the slight difference in the cost provided that you get better quality, then embroidery is the best option for you. The quality of result with embroidered logos is far better than in screen printing, and yet costs may not vary greatly.

Materials To Be Used

The type of materials to be used is another consideration that you would have to make. Other materials produce better results with embroidery than screen printing, and vice versa.

For instance, when you are using polyester or cotton, this will produce better image results when you use screen printing methods. Meanwhile, embroidered logos have more longevity and work better with some other types of materials.

If you are using rough-surfaced garments or thick materials, then you need to embroider the logo. Another advantage with using embroidered logo over screen printing is that the latter is more likely to peel off after a certain period of time.

Screen Print or Embroider?

Since there are several variable factors that could come into play when choosing which method to use, you need to consider each one of them. After all, when you use the company's logo in the uniform, you want it to be of the best quality possible. Consider your options below:

*Embroidered logos are able to withstand over long period of time as opposed to screen printing since the printed logo could eventually peel off, especially with repeated washing.

*Screen printing logos have limited possibilities. When used on company uniforms, they are good only for casual look. If you want a more professional and corporate image, embroidered logo is more suitable. When used on polo shirts, it exudes a classic and formal appeal.

*Overall, embroidering your company's logo on the uniform produce better quality as compared to screen printing.

Logos play a vital role in helping a company achieve its identity. However, the benefit that a company or business can get out of using logos extends far beyond this. Since logos are typically associated with a company it has been registered to, it does make a valuable advertising tool as well. Having a logo enables potential customers identify your company and your services. Therefore, many companies have opted to imprint their logos on uniforms to easily recognize people associated with the company. Since printing or embroidering of logos on the uniforms of a company's personnels, they evaluate how designs are produced. This is vital because having that logo will serve quite a few purpose: as a promotional item, company recognition and image. Screen Print This technique utilizes ink blocking stencils to reproduce your desired design into the chosen garment. Once the ink has been transferred, it is then reflected into the shirt as images that will form the company's logo on the uniform. It goes through several procedures to ensure that the ink is well distributed into the garment. Although this can be used mostly on garments, screen printing is also possible for other types of materials like clock, decals, watch faces, and some other products most people believe are not associated with screen printing. Embroidery Custom embroidered shirts or uniforms are common these days. Indeed, bearing the company logo on your personnel uniforms will not only reflect the kind of image you want people to think of your company but will also serve as effective promotional apparels. Since most companies also implement uniform dress codes to their employees, incorporating embroidered company logo or name into the uniform will make the uniform more appealing. Embroidering logos into the uniform follows the same technique as you would when printing materials using ink. However, with embroidery you are using stitches to form the image of the logo. Embroider logos on uniforms achieve quite a few benefits: *Sets you apart from rival companies *Establish image of the company, whether casual or corporate *It is quite affordable as opposed to other means of having your logos in the uniform Determine Your Budget If you want to customize the company uniform by including the logo, you must first determine the budget. There are quite a few factors that determine the cost of customizing your uniforms by including the logo. Therefore, you need to recognize those factors and make the proper adjustments especially when you have a limited budget. If you want to use the screen print method, it can be quite expensive when you use more colors on the logo. On a whole, embroidery is more expensive as compared to screen printing but you can also opt to simplify the logo to use less stitches. By then, you will also reduce the cost of having your uniforms embroidered. But if you can take the slight difference in the cost provided that you get better quality, then embroidery is the best option for you. The quality of result with embroidered logos is far better than in screen printing, and yet costs may not vary greatly. Materials To Be Used The type of materials to be used is another consideration that you would have to make. Other materials produce better results with embroidery than screen printing, and vice versa. For instance, when you are using polyester or cotton, this will produce better image results when you use screen printing methods. Meanwhile, embroidered logos have more longevity and work better with some other types of materials. If you are using rough-surfaced garments or thick materials, then you need to embroider the logo. Another advantage with using embroidered logo over screen printing is that the latter is more likely to peel off after a certain period of time. Screen Print or Embroider? Since there are several variable factors that could come into play when choosing which method to use, you need to consider each one of them. After all, when you use the company's logo in the uniform, you want it to be of the best quality possible. Consider your options below: *Embroidered logos are able to withstand over long period of time as opposed to screen printing since the printed logo could eventually peel off, especially with repeated washing. *Screen printing logos have limited possibilities. When used on company uniforms, they are good only for casual look. If you want a more professional and corporate image, embroidered logo is more suitable. When used on polo shirts, it exudes a classic and formal appeal. *Overall, embroidering your company's logo on the uniform produce better quality as compared to screen printing.

Custom Embroidery Hats

Thursday, April 3, 2008

Promotional Sewing

*One other thought about what you want in a machine. One of the mothers that I am working with found a sewing machine for her 6 year old that has a speed control on the pedal. This is the hardest thing for younger children to learn; how to control the speed of the machine with just the right pressure on the pedal. If you can find this feature on a less expensive machine get it. If not, don’t worry about it because by learning pedal pressure your child will be able to use any machine.

FINDING THE RIGHT MACHINE After you have been sewing for a while, and you know you are going to spend a lot of time/years doing this, you will also know what you enjoy making the most, and what needs your sewing machine must meet.

Even though we sew a large variety of items from home decorating, clothes, quilts, to accessories, as well as patching horse blankets, we spend most of our time on costumes (1600s-1800s dresses) and bags. Both of these require a machine that can handle extreme bulk.

Start asking for people's opinions on different sewing machines. Go to stores where you can try them out. Try your friends' sewing machines, and don't forget to take with you the type of fabric that you use the most.

Once you try out some machines, I recommend buying on line, because you can get great deals. It just depends on if you need the extra service that a store front may provide. Make sure you have someone in your area that can service your machine before buying online. I have been able to find a wonderful man who is able to service and repair all of my machines.
Promotional Apparel

Monday, November 5, 2007

Promotional apparel for your dance studio

One of the more difficult parts of being an independent teacher of dance is promoting your studio. Advertisements only go so far. Promotional products can help you put your studio and your dancers in the limelight consistently. Here are just a few of the ways that you can use promotional products as a professional dance teacher.

* Attract new students
* Upsell existing students
* Promote studio name recognition
* Motivate your dancers to excel
* Create a team spirit among your dancers
* Thank your students (and their parents) for their support
* Raise money for special events

There are many promotional products that are especially suited for each of these purposes. Take a look at some of the specific ways that your dance studio could be using promotional products to train the spotlight on the talent in your stable.

Attract New Students
Be sure to participate in youth fairs and festivals where parents will spot you. Arrange an attractive display of various promotional products - t-shirts, jackets and roll bags - at your table along with printed leaflets that show your dancers having fun together. You might offer a free kit bag with every new registration at the cost of about one week's lesson.

Upsell existing students
Want to motivate your students to take a second or third class? Offer studio jackets to those who take three or more classes a week. You can also offer the jackets for sale at a profit to those who take fewer classes.

Promote studio name recognition
Be sure to stock a studio store with promotional products emblazoned with the name and emblem of your studio. Your dancers will love showing their allegiance to their “team” by wearing t-shirts with your name on them, carrying your name on their kit bags - even carting about sports bottles and travel mugs with your name on them. Every t-shirt, sports mug and kit bag that's walking around town with your name on it makes your studio more visible to parents looking for a dance school for their children.

Motivate your dancers to excel
Give out monthly and annual awards to students in each of your age levels for the most improved student or to students who achieve special goals. T-shirts, studio mugs, kit bags and nearly any other item with the studio name on them make great achievement awards - and for those special awards, design a unique t-shirt that's only given to the "Dancer of the Month".

Foster Team Spirit
Nothing promotes team spirit quite so much as looking like a team. Studio t-shirts, team jackets and matching kit bags are especially attractive to pre-teen and teen girls that make up the bulk of any studio's clients. Play into their desire to be part of something special by offering a variety of promotional apparel through your studio store and as special awards.

Thank your students (and their parents)
One of the most common uses of promotional products is as business appreciation gifts. There are many types of promotional products that you can use this way, but one that will stand out in the minds of your students - as well as being used and seen every day - is a calendar with photos of your students for each month.

Raise money for special events
Why turn to chocolate bars or candles? There's a wide variety of promotional products that you can sell as fund-raisers for entry fees and travel expenses to competitions. Among them are car stickers, mugs, t-shirts and jackets.